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Customers coming into the store to browse and test products, only to subsequently go home and actually complete their purchase online (often through a competitor.) “Showrooming is when a shopper visits a store to check out a product but then purchases the product online… This occurs because, while many people still prefer seeing and touching …
These days, there are a million and one ski & snowboard sites, publications, and channels that are all vying for your attention. How do you figure out what gear is best for you in such a sea of information? Conflicting reviews are everywhere. Forums are full of people arguing about whether product A is better …
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